近日,中欧国际工商学院案例中心资深合作经理樊东先生到访我院,与国际商学院院长詹川、国际商务研究中心执行主任代俊进行了专项交流。
此次会面聚焦商科教育中的“案例教学”与“案例写作”合作。樊东先生结合中欧案例中心在案例开发与推广方面的丰富经验,分享了从选题策划到教学应用的全流程方法论。
我院院长对合作模式表示支持。双方认为,通过渠道共享与优势互补,能有效推进真实商业案例在课堂中的转化,并提升教师的案例开发能力。交流中,院长还介绍了我校新成立的赫尔学院。双方期待以案例合作为起点,逐步拓宽合作广度,在更高水平平台上实现资源互通。
Mr. Fan Dong from the CEIBS Case Center Visits Our School to Discuss Collaboration
Recently, Mr. Fan Dong, Senior Partnership Manager at the Case Center of China Europe International Business School (CEIBS), visited our school and held a specialized discussion with the Dean Zhan Chuan of the International Business School and Dai Jun, head of management deparrtment.
The meeting focused on collaboration in "case teaching" and "case writing" within business education. Drawing on the CEIBS Case Center's extensive experience in case development and promotion, Mr. Fan shared a comprehensive, end-to-end methodology covering everything from topic selection and planning to classroom application.
The Dean expressed strong support for the proposed collaboration model. Both parties agreed that through channel sharing and mutually complementary advantages, they can effectively facilitate the integration of real-world business cases into the classroom while enhancing the faculty's case development capabilities. During the discussion, the Dean also introduced the university's newly established Hull College. Both sides look forward to using this case collaboration as a starting point to gradually broaden the scope of their partnership and achieve resource sharing on a higher-level platform.
